Importance of Advertising in a Business.
“The most powerful element in advertising is the truth”
Advertising is a means of marketing communication used by a person, an organisation, a business entity to promote or sell their concept, product or service. Advertising could be done in visual or audio forms. Also, it is not directed to just an individual, rather it targets a particular group of people or society. It is not limited to business alone. It is often used by non-governmental organisations, government agencies, political parties, religious organisations, etc. An advertisement is not only done for the purpose of promoting a consumer product or services, there is also non-commercial advertisement. In addition, there is what is called corporate advertising in which advertising focuses on the organisation and not on the products or services of the specific organisation.
Advertising performs several roles in marketing. The first role advertising plays is the instructive role. Advertising serves as the channel through which consumers get to know about products and services. Companies manufacture products and services with the aim of selling them to consumers; without sales, these companies will run at a loss and soon will be out of business. It is advertising’s role through various media, to inform the public about products and services. Apart from informing consumers, advertising goes further to persuade consumers to make a purchase. The public may be well informed about a product through the various media, but do bother to patronize the product. Advertising through creative appeals influence the public to take action and make a purchase. The promotion and preservation of the brand image is another role advertising plays in marketing. Advertising is a source of image for brands; it reflects and forms a brands reception by the public. Advertising helps to sustain a brand’s image which in the long run helps to boost a company’s reputation and long term investments. Advertising achieves the above by influencing the perceived qualities of products. The perceived quality of a product refers to consumer’s judgment about a product’s overall excellence and superiority. Advertising through the use of creativity, appropriate media and persuasive tactics can influence consumers causing them to alter beliefs and desires about particular products or services.
Importance of advertising in a Business
Helps to introduce new product
When a business is just starting or when a new product or service is being launched, the fastest and most powerful way to introduce it to the society and to people is through advertising. A good and high-quality advertisement will help to introduce the business to a large population of people within a short period of time. Advertising is one of the major keys to the continuation of a new business, product or service.
Helps to boost up the business
Advertising produces quick and impressive breakthroughs. Over the years, most businesses have experienced breakthroughs with the help of advertising. When a business or a product is not doing well, advertising is one of the ways to boost its position. A qualitative and quantitative advertisement helps both new and old businesses.
Creates awareness about the product
Advertising helps to create steady demand for a product. Advertising is done over a particular period of time. So, it makes people continually aware of a product or a business.
It helps to promote the business.
Promoting a product is the primary objective of advertising. Letting people know that you have an exciting product to offer. Advertising can also be used to promote sales and upcoming events in a company.
Helps to draw customers to a business
The more people are aware of your product, the more they will want to humiliate it. When you do a good advertisement, consumers want to try the products. Also, good advertising builds the spirit of existing customers to keep using your products. When they see the advertisement of your product, they are impressed and want to keep using it.
Good advertising does not just circulate information. It goes through the public mind with desires and belief.
leave your comment
